Home Care Recruitment & Client Acquisition

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For established home care agencies

More caregivers.
More clients.
More control.

Recruit qualified caregivers. Grow your Medicaid family caregiver census. Reach local veterans who need home care.

We run the paid social campaigns and deliver exclusive leads. Your team makes the calls that turn those opportunities into growth.

A 30-minute conversation about your market and goals.
JT Media / Your pipeline
FROM YOUR CAMPAIGNS

Your team’s next
conversations start here.

Caregiver applicantRecruitment · reduce churn by 30%
Family caregiver inquiryMedicaid · Caregiver + loved one
Veteran home care inquiryVeteran care · Local care need
NEW
Your market. Your agency.One place to follow up →
Social ad → Qualified inquiry
✓ Exclusive leads. Never shared.

Illustrative dashboard and sample inquiries

✓ Built around your service area✓ Creative + campaigns + lead management✓ A team that knows home care
Three ways to grow

Where is growth getting stuck?

The right campaign starts with your biggest bottleneck. Here’s where we help.

01 / RECRUIT
Caregiver recruitment

Fill your caregiver pipeline.

Tired of relying on Indeed? Reach caregivers, CNAs and HHAs beyond the job boards, with campaigns built around your roles, employer brand and local hiring market.

Built for your recruiting teamA consistent source of applicants, plus the tools to manage follow-up and move interviews forward.
Talk about recruitment
02 / GROW CENSUS
Medicaid family caregivers

Grow your family caregiver census.

Get in front of people caring for a loved one who may qualify for your state’s program. Bring caregiver-and-patient inquiries directly to your intake team.

Built for established Medicaid agenciesFor larger teams with the capacity to call quickly, guide families and handle a higher volume of inquiries.
Talk about Medicaid growth
03 / REACH VETERANS
Veteran home care

Put your VA contract to work.

Connect with veterans and families in your service area who need in-home care now. Give your team more opportunities to guide veterans through the care process.

Built for VA-contracted agenciesFor agencies with a knowledgeable intake team and the ability to support veterans through the referral process.
Talk about veteran leads
Results from real client campaigns

What a stronger pipeline can make possible.

Recruitment · Delaware
200+

caregivers hired in two years

One home care agency also reported an approximately 30% reduction in caregiver turnover.

Medicaid · Pennsylvania
120+

qualified leads in three weeks

Family caregiver inquiries with a patient attached, all within the agency’s service area.

Veteran care · Florida
32

prequalified inquiries in five days

A new campaign connected the intake team with local veterans interested in home care.

Individual client results reported by JT Media. Results vary by market, budget and follow-up. Leads are screened against campaign criteria; hiring, program eligibility and care authorization remain separate steps.

A clear path from ad to intake

We bring the opportunity.
Your team takes it from there.

Reach people where they already spend time, then make it easy for them to connect with your agency.

01

They see your agency.

We create and manage paid social campaigns, including Facebook and Instagram, shaped around your market and offer.

02

They raise their hand.

A clear form captures their interest and asks the questions that matter for your roles or care program.

03

Your team gets the lead.

Exclusive inquiries flow into your dashboard, ready for recruiters or intake coordinators to follow up.

04

You move them forward.

Your team interviews, guides families and manages intake. We use your feedback to keep improving the campaigns.

Market strategyAd copy + creativeCampaign managementLead dashboardOngoing optimizationDedicated support
Lead management included

Keep the follow-up moving.

Your recruiters and intake coordinators need more than a spreadsheet of names. See new leads, track their status and organize the next step in one place.

  • ✓View new inquiries in real time
  • ✓Track applicant and client lead status
  • ✓Manage follow-up and schedule interviews
See how it fits your team
Your lead dashboardTeam workspace
RECRUITMENT PIPELINE
Caregiver applicantNew inquiry
HHA applicantContacted
CNA applicantInterview scheduled
A clear next step for every inquiry.Track follow-up from the first conversation onward.

Illustrative view with sample data.

Home care is where we started

Built around a home care agency.
Built for yours.

Jake’s parents owned a home care agency. Recruiting was holding it back. He built social campaigns to solve that problem—and those campaigns grew into JT Media.

Today, Jake and Tyler combine home care marketing experience with the software and systems that help agencies turn more inquiries into meaningful conversations.

Meet the team behind JT Media
Before we talk

A few things
worth knowing.

Clear expectations make better partnerships.

What makes an agency a good fit?

Established agencies with a growth budget, capacity to hire or onboard clients, and a team ready to contact leads quickly. Medicaid campaigns work best with strong intake operations. Veteran campaigns are built for agencies with a VA contract and experience guiding veterans through the process.

What does “qualified” mean?

We shape the campaign and form questions around your service area, hiring requirements or program criteria. Your team still confirms fit, interviews applicants, and handles eligibility and enrollment. We generate the opportunities; your team converts them.

How soon can a campaign go live?

Onboarding typically takes one to two weeks. After signing, payment and a 30–60 minute onboarding call, campaign launch usually takes about seven business days.

What is included, and what does it cost?

Strategy, copy and creative, campaign management, optimization, lead management software and ongoing support. Recruitment management is typically around $2,000 per month, with ad spend separate. Client acquisition pricing is customized to your market and goals. We outline the full investment after discovery.

Do you share our leads with other agencies?

No. Every inquiry generated through your JT Media campaign is exclusive to your agency. We do not sell or share it with competing agencies.

Your team is ready.
Let’s get them more opportunities.

Tell us where you serve, what you want to grow, and where your current pipeline falls short. We’ll map out the right next step.

Book a call with Jake 30 minutes · Your agency, your growth plan