About JT Media
Paid social recruitment and client generation, built around the work of home care agencies.
The Beginning at Penn State
Jake Koster began developing digital marketing campaigns during his time at Penn State. A law firm internship introduced him to high-volume lead generation, intake systems, and disciplined follow-up. His parents’ home care agency faced a familiar problem: recruiting enough caregivers to support growth.
Jake applied those lessons to the agency’s first social media recruiting campaigns, testing creative and refining the process. He met Tyler Mansmann at Penn State. Jake brought client strategy and campaign experience; Tyler brought software, automation, systems, and operations expertise.
Supporting Home Care Agency Growth
JT Media helps home care and home health agencies attract caregiver applicants and new client inquiries. Our work covers recruitment, Medicaid family caregiver inquiries, and veteran home care inquiries.
Each campaign starts with the agency’s service area, priority roles or programs, and follow-up capacity. Creative, application questions, and campaign management reflect the agency’s approved requirements.
Campaigns Connected to Your Team
JT Media manages paid social strategy, creative, campaign optimization, and inquiry delivery. Your agency owns recruiter outreach, interviews, hiring, intake, and the applicable program checks. Our dashboard gives your team a place to manage those conversations.
One Delaware home care client reported more than 200 caregiver hires over two years and about a 30% reduction in turnover. These company-reported results describe that agency’s experience and do not predict another campaign’s outcome.
Discuss Your Agency’s Growth Priorities
Bring your territory, hiring or client acquisition goals, and current follow-up process to a conversation with Jake.